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市场导向对创新绩效的影响研究——以常州市科教城为例
论文作者:童鞋论文网  论文来源:www.txlunwenw.com  发布时间:2019/9/6 7:45:55  

摘要:经济全球化带来全球化的竞争,动态的市场需求和迅猛发展的科技又导致企业经营环境的动态多变,企业单纯地依靠自身特有资源已经难以保持长期稳定地竞争优势。不少企业在面对此种变化先后建立市场导向策略,旨在改善自身的技术创新绩效,从而最终提高企业的竞争力。事实上,国内外学者关于市场导向与技术创新绩效关系的实证研究仍然较少,基于我国企业数据的实证调查更为稀缺,市场导向的利弊并没有得到充分的论证,即是说我国的企业在发展市场导向的决策与经营理念存在着不合理性。尽管一些学者的研究已经肯定了“市场导向→技术创新→企业绩效”这一关系链,但是市场导向究竟如何影响企业的技术创新依然存在不小的争论。

本文在整理和分析前人对市场导向和组织学习理论的基础上,提出研究模型和理论假设,利用对市场导向测度量表修订而成的调查表进行了问卷调查,而后运用SPSS22对数据进行了分析,得出:顾客导向、竞争者导向、职能间协调均与渐进式创新显著正相关;顾客导向与突破式创新呈现倒U型关系,竞争者导向、职能间协调与突破式创新显著正相关;渐进式创新与创新绩效显著正相关;突破式创新与创新绩效呈倒U型关系。最后,本文对研究的重要成果作了总结,为国内企业提高创新能力提出了相应的对策建议,并指出了未来研究的方向。

Economic globalization has brought global competition. Dynamic market demand and rapid development of technology have led to dynamic changes in the business environment. It is difficult for enterprises to maintain long-term stable competitive advantages simply by relying on their own unique resources. Many companies have established market-oriented strategies in the face of such changes, aiming to improve their technological innovation performance, and ultimately improve the competitiveness of enterprises. In fact, there are still few empirical studies on the relationship between market orientation and technological innovation performance by domestic and foreign scholars. The empirical investigation based on China’s enterprise data is more scarce. The advantages and disadvantages of market orientation have not been fully demonstrated, that is to say, China’s enterprises are irrationalities in developing market-oriented decision-making and business ideas. Although some scholars’ research has affirmed the relationship chain of “market orientation→technical innovation→enterprise performance”, there is still much debate about how market orientation affects technological innovation of enterprises.

Based on the analysis of predecessors’ market-oriented and organizational learning theories, this paper proposes research models and theoretical hypotheses, conducts questionnaire surveys using the revised questionnaires of market-oriented measurement metrics, and then uses SPSS22 to analyze the data. The result shows: Customer orientation, competitor orientation, and inter-function coordination are significantly positively correlated with incremental innovation; Customer orientation and breakthrough innovation show inverted U-type relationship, and competitor-oriented, inter-functional coordination and breakthrough innovation are significantly positively correlated; Incremental innovation and Innovation performance is significantly positively correlated; Breakthrough innovation and innovation performance are inverted U-shaped. Finally, this paper summarizes the important results of the research, and puts forward corresponding countermeasures and suggestions for domestic enterprises to improve their innovation ability, and points out the direction of future research.

关键词:市场导向;技术创新;创新绩效

Market orientation; Technological innovation; Innovation performance

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